Email Design
Evolve Payment
& Evolve Systems
As the lead designer at Evolve, I revamped both Evolve Payment and Evolve System’s newsletter templates, giving our content team the space to create a robust and informative email.
We’ve had great success with the new newsletter, boasting a 21-45% open rate for Evolve Payment with a 3.9-6.9% click through and for Evolve Systems, a 23-29% open rate and 2.8-8.2% click through.
Robert Marc NYC
During my time at Luxury Optical Holdings, I led an effort to create deign standards for our digital marketing initiatives, including Robert Marc NYC’s email marketing.
My updating our email design, improving formatting, and A/B testing, our email clickthrough rate jumped by 14%.
Morgenthal Frederics
Similarly at Luxury Optical Holdings, I led the creation of digital standards for Morgenthal Frederics - using the same improvement methods from RMNYC - which led to consistently high engagement rates, including a 20% increase in the open rate and a 3% increase in click-throughs.
