Robert Marc NYC
Robert Marc NYC is a luxury eyewear brand. While working at Luxury Optical Holdings as their in-house designer, I created print collateral for their stores, digital graphics for social media and email, and advertising in publications like the New York Times and New York Post.
I led the creative direction on marketing initiatives, like the collaboration with Beautycounter and their annual warehouse sale pop-up. After RMNYC’s rebrand, I led production design on POS and print elements and also established new guidelines for their digital marketing creative. Lastly, I led an initiative to improve engagement on email using best design practices and A/B testing, leading to a 14% increase in clickthrough.
